TNS Global Q4 2015 Telephone Survey Methodology


TNS Global Q4 2015 Telephone Survey statistics are based on telephone interviews with 1,796 respondents who had advertised at least one job on either totaljobs or jobsite.co.uk between April and September 2015 in locations across the UK.

Interviews were conducted Oct-Dec 2015 by independent market research agency TNS, co-commissioned by totaljobs and jobsite.co.uk. Respondents were asked for their recollection of the response they received from advertising a specific role through various sources*. Respondents who had advertised multiple roles were asked about their most recently advertised role. If requested, respondents were unable to learn who commissioned the research until after giving all of their answers. Any response which was greater than 1.96 times the standard deviation greater than the average response was deemed an outlier and removed from the sample.

The findings from this research present the average level of candidate response recalled by all respondents (net of outliers) who reported using a particular advertising source. Only respondents who reported that the recruitment status of the role was either finished or nearly finished were asked the question about whether any candidates had been hired. A summary of the results of the telephone survey, together with the relevant questions asked of respondents, is shown below.

TNS Global Q4 2015 Telephone Survey Results Summary

Any Recruitment Status
Respondents who reported using... No. of respondents Avg. no. of Applications per Job Advertised Avg. no. of Interview Invitations per Job Advertised
Totaljobs 1,076 23.32 2.49
Jobsite 767 15.77 1.38
Indeed 588 14.81 1.71
Reed 575 15.96 1.44
CVLibrary 467 12.53 1.26
Monster 245 7.27 0.55
LinkedIn 647 3.16 0.41
Total Sample Size 1,796
Recruitment Status = Finished or Almost Finished
Respondents who reported using... No. of respondents Avg. no. of Hires per Job Advertised
Totaljobs 625 0.50
Jobsite 433 0.38
Indeed 308 0.29
Reed 300 0.36
CVLibrary 235 0.25
Monster 126 0.06
LinkedIn 342 0.13
Total Sample Size 1,046


Click here to download the full results set in Microsoft Excel format. The full results set contains additional cross-sections of the data based on various characteristics of either the role or advertiser.

* Respondents were asked the following questions:

  1. Through which of the following did you post this specific job?

    • Totaljobs
    • Jobsite
    • Indeed
    • Reed
    • CVLibrary
    • Monster
    • Jobserve
    • Gumtree
    • Careerbuilder
    • CWJobs
    • Apprenticeship
    • NIJobs
    • MyJobs (e.g. myglasgowjobs or mymanchesterjobs)
    • LinkedIn
    • Facebook
    • Twitter
    • Other online source (Please specify)
    • Newspapers / printed media
    • Other offline source like TV or Radio
    • Company website
    • Internal applicant
    • Referral program
    • Your own contacts (professional or personal)
    • Other internal source (Please specify)
    • Head hunter / External Recruitment Company / Recruitment Agency
    • JobCentre Plus
    • Campus / University contacts
    • Other external professional (Please specify)
  2. What is the status of the recruitment process for this function [INSERT FIELD WITH NAME OF JOB]?

  3. For each source identified in Q1:
    How many candidates have APPLIED for [INSERT FIELD WITH NAME OF JOB] via [ANSWER Q1]? If you donít know the exact number, please give your best estimate.

  4. For each source identified in Q1:
    How many of these [ANSWER Q3] job applicants were INVITED FOR AN INTERVIEW? If you donít know the exact number, please give your best estimate.

  5. For each source identified in Q1 and if recruitment status is finished or almost finished:
    How many of these [ANSWER Q3] job applicants were HIRED or are ABOUT TO BE HIRED? If you donít know the exact number, please give your best estimate.